At My Vapery, we’ve always been about one thing: making premium vaping accessible. From the day we soft-launched Pod Salt at Vape Jam to becoming your global source for the world’s best e-liquids, our mission hasn't changed.
However, the UK vaping market is facing its biggest shake-up yet. On October 1, 2026, the new Vaping Products Duty (VPD) officially goes live. We know you’ve got questions about how this affects your favourite brands and your monthly budget, so we’ve put together the ultimate guide to help you stay ahead of the taxman.
The Lowdown: What’s Changing in October?
The new duty is a flat-rate tax that applies to all e-liquids, regardless of nicotine strength.
Whether you’re a 20mg Nic Salt enthusiast or a 0mg cloud chaser, the tax is the same.
- The Rate: £2.20 per 10ml of liquid.
- The Reality: After adding 20% VAT to that duty, you’re looking at a price increase of roughly £2.64 per 10ml.
For a premium 10ml bottle that currently costs around £3.99, the new price will sit closer to £6.63. If you’re a fan of shortfills, the impact is even larger—a 100ml bottle could see an additional £26.40 added to its retail price.
5 Expert Tips to Beat the Price Hike
You don't have to just "deal" with higher prices. As your trends-setting vape partner, here are our top tips for managing your budget before the 2026 deadline.
1. Master the "Sell-Through" Window
There is a silver lining! While the tax starts in October 2026, retailers have a six-month grace period. We can continue to sell "old" stock (without the duty stamp) until April 1, 2027.
The Strategy: Keep a close eye on our newsletters. We’ll be clearing out non-stamped stock during this window, which will be your last chance to grab your favourites at 2025 prices.
2. Prioritise Your Shortfill Stockpile
Because shortfills have the highest volume of liquid, they get hit the hardest by a "per ml" tax. A £15 bottle jumping to over £40 is a massive leap. If you’re a sub-ohm vaper, start prioritising 50ml and 100ml bottles in your "buy-ahead" list now.
3. Move Up in Strength, Down in Volume
If you currently vape 3mg or 6mg freebase and go through 100ml a week, consider switching to a higher-strength Nic Salt (like 11mg or 20mg). By using a more efficient liquid that will satisfy cravings, you’ll likely vape fewer millilitres per day—meaning you pay less overall while getting the same satisfaction.
4. Invest in MTL Hardware
High-wattage kits are great for clouds, but they "drink" e-liquid. Transitioning to a high-quality Mouth-to-Lung (MTL) pod system—like the ones we feature in our vape hardware section—will significantly reduce your liquid consumption and your tax liability.
5. Proper "Deep Storage"
If you’re planning to buy 6–12 months of stock, you need to store it like a pro.
The Fridge Factor: For long-term storage (6+ months), some vapers use a dedicated fridge. This slows down the oxidation of nicotine and keeps the flavour "fresh-off-the-shelf" for longer.
The Dark Cupboard: If the fridge is full, a cool, dark cupboard is your best bet. Avoid windowsills or anywhere near a radiator at all costs!
Why We’re Still Vaping
Despite the tax, vaping remains the smartest alternative to smoking. The government is also hiking tobacco duty, ensuring that vaping stays significantly cheaper—often three times cheaper than traditional cigarettes.
At My Vapery, we’re committed to sourcing the most innovative, cost-effective products to ensure you can keep making noise about the flavours you love, without breaking the bank.
Don’t wait for the October rush. [Shop our Multi-Buy Deals] now and start building your reserve at today’s prices!
