The UK vaping world is about to change. On October 1st, 2026, the new Vaping Products Duty (VPD) officially begins. At My Vapery, we’ve always been about staying ahead of the trends—and that includes helping you navigate the biggest regulatory shift in years.
While a new tax sounds daunting, it’s all about being a "smart vaper." Here’s how the landscape is shifting and how you can prepare to keep your experience premium without the premium price tag.
The Essentials: What’s Changing?
Unlike previous proposals, the government has moved to a flat-rate tax. This means every millilitre of e-liquid is taxed the same, whether it’s a high-strength nic salt or a 0mg shortfill.
- The Cost: the rate will be 22p per ml, which may not sound much but that’s £2.20 of duty for a 10ml bottle of liquid.
- The Total: After adding 20% VAT, you’ll see an average price jump of £2.64 per 10ml.
- The Identification: Look for the Vaping Duty Stamp. Just like a bottle of spirits, every legal vape juice in the UK will soon feature this stamp to prove it’s compliant and safe.
Price Impact at a Glance
| Product Type | Average Today | Estimated Oct 2026 |
| 10ml Nic Salts | £3.99 | £6.63 |
| 2ml Prefilled Pods | £4 | £4.52 |
| 100ml Shortfills | £15.00 | £41.40 |
The New Vaping Trends: How to Shop Smart
The 2026 tax is changing what we buy and how we vape. As your go-to for the latest tech, here’s what we expect to see trending on our shelves:
1. The Death of the Big Bottle?
With 100ml shortfills set to double in price, we predict a massive shift toward Longfills. These allow you to buy the flavour concentrate and base separately, only paying the heavy duty on the nicotine elements. It’s a return to the "DIY" spirit, and we'll be stocking the best kits to make it easy for you.
2. Efficiency Over Volume
In a "tax-per-ml" world, the winner is the vaper who uses less liquid. High-performance Mouth-to-Lung (MTL) Pod Kits are becoming the gold standard. By using a device that delivers a satisfying hit with less vapour, you can stretch a 10ml bottle much further than you could with a cloud-chasing sub-ohm tank.
3. The "Big Puff" Evolution
Keep an eye out for larger-capacity legal devices (like the 4-in-1 pod systems). These provide the convenience of disposables but are far more cost-effective under the new tax structure because they use replaceable, compliant pods.
Your Action Plan: 3 Steps to Prepare
- Upgrade Your Hardware Now: If you're still using a device that "guzzles" juice, now is the time to switch to a more efficient pod system. Browse our latest pod kit collections to find your next daily driver.
- Stock Up Strategically: You can continue to buy unstamped stock at current prices until the April 2027 deadline for retailers. Watch our newsletters for "Stock Up" bundles as we approach the October 2026 launch.
- Prioritise Quality: When every ml costs more, you want it to taste better. Stick with award-winning brands that guarantee a satisfying experience every time—no more "hit or miss" budget juices.
Still the Best Way to Quit
Even with the new duty, vaping remains significantly cheaper than smoking. The government is also increasing tobacco tax to ensure that making the switch is still the best move for your health and your wallet.
Ready to get ahead of the 2026 changes?
