What Nicotine Strength Should You Vape? Find Your Perfect Match

Discover the perfect nicotine strength for you.

7 May 2025 | Hannah Rubery

Picking the right nicotine strength is kind of a big deal—especially if you're switching to vaping or just want a smooth, satisfying experience. Whether you're kicking the smoking habit, fighting off cravings, or just vaping for fun, choosing the right strength can save you from rookie mistakes like a throat hit that feels like fire or lingering cravings that just won't quit.

This guide has your back! We’ll break down everything you need to know about nicotine strength in e-liquids—what it is, how to choose based on your smoking habits, and tips to make sure your vaping journey is smooth sailing.

Wait, What Is Nicotine Strength Anyway?

Nicotine strength is just a fancy way of saying how much nicotine is in your vape juice. It’s measured in milligrams per millilitre (mg/ml). So, if your e-liquid says 12mg/ml, that means every millilitre of liquid has 12 milligrams of nicotine. Simple, right?

The Two Types of Nicotine in E-Liquids
Not all nicotine is created equal. E-liquids typically come with one of these two options:
1. Freebase Nicotine
• This is the OG nicotine, found in most traditional e-liquids.
• It gives you a stronger throat hit, which is great if you’re chasing that classic cigarette feel.
• Works best at lower nicotine levels (think 3mg to 12mg).
2. Nicotine Salts (Nic Salts)
• The smoother, cooler cousin of freebase nicotine. Even at higher strengths, it’s easy on the throat.
• Absorbs faster, so it’s great for beating those sudden nicotine cravings.
• Perfect for higher strengths (12mg to 20mg+), especially if you’re a heavy smoker or using a pod system.

Why Does Nicotine Strength Matter?

Getting the right nicotine strength isn’t just a "nice to have"—it’s key to enjoying vaping without hiccups:
• Avoiding Cravings or Overdoing It: Too little nicotine will leave you puffing like a chimney, while too much might have you feeling queasy (no one wants that).
• Maximizing Satisfaction: The right strength means smoother hits, better flavour, and an all-around better experience.
• Helping You Quit Smoking: If you’re making the big switch, the right balance of nicotine can make the process way easier and increase your chances of success.

So, ready to find your match? Let’s dive in!

Finding Your Nicotine Sweet Spot

Figuring out how much nicotine you need depends on how much you used to smoke and what you’re aiming for now. Let’s break it down:

How Much Did You Smoke?
• Light Smoker (less than 5 cigs/day): You’ll probably be good with a lower strength (3mg to 6mg).
• Moderate Smoker (5–10 cigs/day): A medium strength (6mg to 12mg) should keep those cravings in check.
• Heavy Smoker (10–20 cigs/day): You might need higher levels (12mg to 20mg) to feel satisfied.
• Very Heavy Smoker (20+ cigs/day): Nicotine salts at 20mg are likely your best bet for a smoother switch.

What’s Your Goal?
• Kicking the Habit: Choose a strength that matches what you’re used to for the easiest transition.
• Cutting Back: Start with what works now and gradually lower it—baby steps!
• Just for Flavour: If you’re vaping for the fun of it, go for lower levels (0mg to 6mg) and enjoy the ride.

Whatever your goal, there’s no one-size-fits-all answer. But with the right plan, you’re on the way to finding what works for you!

Nicotine Strength Recommendations

Here’s a quick reference to help you find the right nicotine strength based on your smoking habits:

Freebase Nicotine vs. Nicotine Salts: Which One Should You Choose?

Both freebase nicotine and nic salts have unique benefits. Here’s a quick comparison to help you decide:

• Freebase Nicotine: Want that classic cigarette-style throat hit or prefer lower nicotine levels? Freebase has got you covered.
• Nicotine Salts: Need a stronger nicotine fix without the harsh throat hit? Salts are your go-to—they're smoother, faster, and perfect for when you need that quick buzz.

Your Device Makes a Difference

Did you know your vape device can totally change how nicotine strength feels? Here's the deal:
• Low-Powered Pod Systems: These pair best with higher nicotine (12mg+). Why? They need that extra punch to keep you satisfied.
• High-Powered Sub-Ohm Devices: Stick to lower nicotine (3mg–6mg). Trust us, higher strengths with big clouds can be way too harsh on your throat.

Are You Using the Wrong Nicotine Strength?

Getting it wrong can make vaping less fun (and maybe a bit uncomfortable). Spot the signs:
• Too Strong?
- Got a headache?
- Feeling queasy?
- Coughing up a storm?
• Too Weak?
- Craving non-stop?
- Puffing away but still not satisfied?

Don’t stress—it’s all about finding what works for you!

Can You Change Your Nicotine Strength Over Time?

Of course you can! Lots of vapers slowly lower their nicotine levels to eventually quit for good. You could even mix it up—maybe go for a higher strength in the morning to tackle those cravings and switch to a lighter one in the evening when you’re just chilling. It’s all about what works for you!

FAQs About Nicotine Strength

Can I Mix Nicotine Strengths?
Absolutely! You can mix E-liquids with different strengths to create your perfect blend. Just make sure the base liquids play nice with each other.

How Do I Switch From Cigarettes to Vaping Effectively?
Easy does it! Start with a nicotine strength that matches your usual cigarette intake, then tweak it until you’re happy. It’s all about what works for you.

What’s the Legal Limit for Nicotine in E-Liquids in the UK?
In the UK, E-liquids can’t go over 20mg/ml of nicotine—that’s the law, thanks to TPD (Tobacco Products Directive) regulations.

Find Your Perfect Nicotine Strength Today

Switching to vaping or figuring out the right nicotine strength doesn’t have to be a headache. Think about your habits, your goals, and the gear you’re using—and don’t stress. It’s all about trial and error.

Take your time, experiment safely, and don’t be shy about asking for help if you need it. Finding that sweet spot might take a bit, but trust us—it’s worth every puff.